64. Cracking the Code: How to Attract Readers on Social Media

Do you want to spend months, maybe even years, toiling away at the keyboard, birthing characters, perfecting your story, and publishing your writing—only for no one to read it?

No, of course not. We want our words to find our ideal readers because we love writing—most days.

But in order for our words to find those ideal readers, you have to learn the marketing side of this business too, regardless of whether you self-published or signed a contract with a traditional publishing house.

In today’s episode, you’ll learn how to attract readers on social media. More specifically, you’ll discover how to find your ideal readers online, how to stop them from scrolling past your posts, how to encourage readers to engage with your content—maybe even share your posts too.

Topics discussed in this episode
  • Every author’s marketing responsibility
  • Don’t try to be on every social media platform
  • Choosing your platform
  • Befriending your readers, not other writers
  • Posting content that reflects your author brand
  • Five primary types of content to engage your idea readers
  • Promoting your books effectively
  • Planning and scheduling your weekly content
Connect with Parents Who Write
Resources mentioned

Listen or Watch

Listen to Parents Who Write on Apple Podcasts
Listen to Parents Who Write on Spotify
More button

Feeling stuck in your author journey?

As an experienced editor, I specialize in helping writers like you, especially parents juggling family and creativity, finish and publish their books.

Take action on your writing dreams! Book a FREE 30-minute discovery call to discuss how I can help you implement these strategies and finally achieve your author goals.

Bonus: Book your call and mention this episode for a free publishing check list.


Related

Braving (and conquering) the traditional publishing route w/ Maria Costanzo Palmer
Learn how one author entered Dante’s inferno and took initiative to get her narrative nonfiction novel published via the traditional publishing route.
Touching creative source w/ Jackie Amsden
Have you had that moment when your words flow effortlessly onto the page and what you write completely surprises and delights you? Tune in to learn more about that experience with creative source.
Cover art for BOOK TALK: The Witch Collector, episode 72 of the Parents Who Write podcast
Learn what makes this fantasy book unique with its use of magic and sign language in The Witch Collector review. Gain tips on avoiding info dumps and introducing several characters too.
' skin='skin1'}}
5 Steps to Help You Start Writing Today free PDF download

Get your free guide

We all deserve a safe space where we can return to being just ourself. Nothing more. Nothing less.

Use this personal guide to help you

  • make time for yourself,
  • identify what to write about, and
  • get started writing without your inner judge silencing you.