64. Cracking the Code: How to Attract Readers on Social Media

Do you want to spend months, maybe even years, toiling away at the keyboard, birthing characters, perfecting your story, and publishing your writing—only for no one to read it?

No, of course not. We want our words to find our ideal readers because we love writing—most days.

But in order for our words to find those ideal readers, you have to learn the marketing side of this business too, regardless of whether you self-published or signed a contract with a traditional publishing house.

In today’s episode, you’ll learn how to attract readers on social media. More specifically, you’ll discover how to find your ideal readers online, how to stop them from scrolling past your posts, how to encourage readers to engage with your content—maybe even share your posts too.

Topics discussed in this episode
  • Every author’s marketing responsibility
  • Don’t try to be on every social media platform
  • Choosing your platform
  • Befriending your readers, not other writers
  • Posting content that reflects your author brand
  • Five primary types of content to engage your idea readers
  • Promoting your books effectively
  • Planning and scheduling your weekly content
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Feeling stuck in your author journey?

As an experienced editor, I specialize in helping writers like you, especially parents juggling family and creativity, finish and publish their books.

Take action on your writing dreams! Book a FREE 30-minute discovery call to discuss how I can help you implement these strategies and finally achieve your author goals.

Bonus: Book your call and mention this episode for a free publishing check list.


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